- Global Product Launch
- Hospitality Management
- Incentive Travel
- Mobile World Congress
- Social Responsibility
- Press Relationship
- Press Conference
- Expat Community
Press Conference
Panama City, Panama
How do you host a press conference when the key message is social and environmental responsibility? We decided to lead by example: all promotional materials used during the event (both print and scenographics) were produced from strictly recycled materials. 70 journalists from Latin America were invited to learn more from our client about its social and environmental activities. The "red thread" was palpable throughout the event and translated into extensive press coverage in line with the company’s corporate messaging.
"The event achieved what we set out to do: convey our message of social and environmental responsibility to the broader public." – Client
